Our vernacular has been abuzz with this expression ever since the start of our economic meltdown. But it’s not that companies like Lehman Brothers, AIG, and Merrill Lynch were “too big to fail” – they DID fail! The expression should really be, “Too big to fail…without a bailout.”
But perhaps there is an economic opportunity here, since “Too Big to Fail” is the perfect expression to emblazon on a pair of boxers. It may not fully restore consumer confidence, but it will certainly restore crotch confidence.